We are Pitchr. We help financial leaders communicate with their audiences, wherever they are.
Our mission: To Bridge the Gap Between Traditional PR and Modern Reputation Management for Financial Services and Fintech Leaders and Companies.
What defines us
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
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Pitchr.ai specializes in financial services and fintech, delivering sophisticated communication strategies that combine executive positioning with company reputation management to meet industry-specific needs.
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Traditional agencies bring bloated teams, and charge senior rates for junior execution. With AI-driven efficiencies, Pitchr.ai runs lean, providing senior-led strategic counsel and quality at every touchpoint.
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For many brands, generating value from comms requires a broader approach to reaching wide and dispersed audiences. Pitchr.ai offers holistic, multi-channel approaches that unlock new visibility opportunities.
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We deploy AI across our entire workflow. Yet, it’s our experience in financial services and comms we apply to our interactions with AI tools which makes the differences and provides superior quality.
The Pitchr.ai Team
15 years of financial services comms experience spanning asset management, banking, capital markets, fintech and payments
Sam Barber
Founder
sam@pitchr.ai
+1 (917) 246 2775
LinkedIn
Sam Barber is a financial communications strategist and founder of Pitchr.ai, with 15 years of experience advising financial services and fintech companies across payments, asset management, banking and capital markets. He works with clients across the U.S. and Europe.
A decade at Cognito saw him run communications programs for leading global institutions, lead award-winning campaigns and advise on some of the largest M&A deals in fintech. He works as a strategic advisor to CEOs and founders of startups and growth-stage companies and in some cases serving as a fractional head of communications.
Previous clients include Alloy, FIS, Global Payments, ING Group, J.P. Morgan Payments, MarketAxess, Morningstar, SWIFT and Worldpay.
In 2025, Sam founded Pitchr.ai after seeing too many companies fail to get real value from traditional PR agencies. Pitchr is built around a different model: senior-level strategy and hands-on execution, without the layers. It's designed to help companies manage reputation effectively through an increasingly fragmented media landscape — and do it in a way that's credible and built to last.
Andrew Marshall
Senior Advisor
After a decade in investment banking at Deutsche Bank, Andrew moved into communications in the 1990s, with senior roles at H&K and Fishburn Hedges. From 2012 to 2026, he ran Cognito's London and then New York offices.
His client roster spans major financial institutions — ING, S&P Global, J.P. Morgan, FIS, CME Group, Morningstar and SWIFT among them — as well as growth-stage companies navigating funding, partnerships and exits.
Andrew's expertise covers corporate and product communications, CEO profiling, issues management, M&A, restructurings and rebranding. He's a self-described doer: writing copy, pitching media and coaching executives for print, broadcast and conference appearances. Fluent in German and French, he brings particular depth to cross-border European communications.
He has also stood for election to the U.K. House of Commons and European Parliament and served as a part-time London councillor from 1990 to 2018, specializing in finance and pensions.
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