Most agencies use AI. We built an operating system around it.
76% of PR professionals now use generative AI. Most use it the same way: drafting, editing, summarizing, researching. A personal productivity layer. Valuable, but it doesn't change how an agency runs.
We took a different approach. Instead of adding AI to individual tasks, we built connected infrastructure: structured client databases, continuous media monitoring, automated classification, governed reporting pipelines, and human approval gates at every consequential decision point.
The result: a small senior team that delivers the depth and consistency of a much larger operation, without the overhead that inflates retainers.
Deploying technology across the communications workflow
01. Automate
AI and automation handles the time-consuming operational tasks that traditionally eat up billable hours. Call recording and transcription capture every client conversation, automatically extracting action items and decisions. Smart task management systems track deliverables, deadlines, and dependencies without manual updates. Automated news monitoring surfaces relevant industry developments daily and recommends client-specific ideas for pitching.
02. Ideate
AI dramatically speeds up the research phase critical in shaping communications strategy. We can rapidly build and qualify media lists based on beat, coverage history, and relevance. Or identify speaking opportunities, relevant awards, and industry events worth targeting. Trend analysis surfaces emerging narratives and conversation shifts in your sector. Competitive intelligence gathering happens continuously rather than sporadically.
03. Create
AI accelerates the creation process, but never replaces the critical human refinement. Technology generates first drafts of communications strategies, drawing on previous best practice examples and your specific positioning. Press releases, thought leadership articles, and pitch materials get developed faster with AI assistance. Every piece of content goes through rigorous senior review and enhancement, ensuring strategic coherence, authentic voice, regulatory sensitivity, and the nuanced messaging that financial services demands.
Automated reporting
A quarterly client report used to take 15 hours across three agency staff. One person pulling coverage data from monitoring tools. Another helping with the build out of the deck. A senior strategist oversaw and wrote the narrative and recommendations. Most of that time was spent collecting, not thinking.
Our operating system changed the math. Coverage is logged continuously by our monitoring agent. AI visibility data is pulled and maintained in real time. KPIs live in a structured database. When it's time to report, the data is already there, classified and clean.
One person. One prompt. A client-ready deck in under an hour, most of that spent on the part that matters: senior-level insight and recommendations, and generating better results.
15 hours → 1. Same quality. Better data. Faster turnaround.