Mid-market fintech is in a fundraising rut. How PR can help unstick it.
Fintechs with $50-100 million in ARR are caught in fundraising no man's land. The fintech PR fix is less about you and more of a well crafted story about your category.
Noise beats signal: What FIS’ PR strategy got right with the Anthropic deal
FIS announced its Anthropic partnership on Monday. The Financial Crimes AI Agent won’t ship until late 2026. The Wall Street Journal ran an exclusive, and the stock popped 7% overnight. Or as fintech commentator Ron Shevlin puts it: “a 7% trophy for announcing a proof of concept.” That’s the 2026 comms playbook in action.