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Noise beats signal: What FIS’ PR strategy got right with the Anthropic deal
Blog Sam Barber 5/5/26 Blog Sam Barber 5/5/26

Noise beats signal: What FIS’ PR strategy got right with the Anthropic deal

FIS announced its Anthropic partnership on Monday. The Financial Crimes AI Agent won’t ship until late 2026. The Wall Street Journal ran an exclusive, and the stock popped 7% overnight. Or as fintech commentator Ron Shevlin puts it: “a 7% trophy for announcing a proof of concept.” That’s the 2026 comms playbook in action.

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